PowerColor is a Taiwanese graphics card brand founded in 1997 by TUL Corporation, headquartered in New Taipei City, Taiwan. PowerColor has offices in a number of countries, including Taiwan, the Netherlands and the USA. The US branch is located in City of Industry, California, and serves the North and Latin American markets.

PowerColor graphics cards deliver peak performance with AMD's most advanced graphics processors. With a PowerColor graphics card, today's gamers can unleash the 3D graphics performance of their favorite game, playing it as it was intended.

PowerColor is the platform of choice for avid gamers and video enthusiasts looking to get the best performance from the latest AMD GPUs.

In 2004, PowerColor graphics cards received at least 10 awards every month from the world's most respected IT media and organizations. In addition, several PowerColor products also received the 2005 Taiwan Quality Symbol Award from the Ministry of Economic Affairs of the Republic of China. according to the following criteria: Design and Innovation, Quality System, Market and Brand Awareness. This award recognizes the most revolutionary, high-tech, high-quality and high-value products on the market.