The American corporation Apple deservedly occupies one of the leading positions in the global IT industry. Apple not only develops and produces phones, personal and tablet computers, audio players, software and accessories, but is also a pioneer in its industry. Thus, the American corporation is responsible for the development of the first real personal computer and PC with mouse support in the history of mankind, the creation of the first color display and personal player, the first multitasking OS with a graphical interface, and even the first online music store.

The use of innovative technologies, a non-standard design approach and a simultaneous desire for simplicity and aesthetics have secured Apple’s reputation as a cult company, and everyone dreams of becoming the owner of branded products marked with the “Apple” sign. The key figures in the history of the corporation were, undoubtedly, the most talented minds: Steve Jobs, Steve Wozniak, Jeff Raskin, Tim Cook, Jonathan Ive, Susan Care, Tony Fadell and other gifted marketers, designers and developers.

According to the Millward Brown agency in 2011, the Apple brand was recognized as the most valuable trademark in the world, and as of 2012, the corporation's capital exceeded $500 billion, which exceeds the combined value of Google and Microsoft.